Clarity wins
Visuals that excite, explain and convert.
You don’t need more content. You need messaging people actually get.
If your team is struggling to explain what you do, stand out in a crowded market, or align internal culture — you’re not alone.
We help brands connect the dots between product, people, and purpose.
Turning complexity into alignment, action, and results.
You bring the vision. We lead with intention — so your message lands, sticks, and scales.
Expertise
Tell your story with visuals that work across your brand — inside and out.
Turn confusion into connection
Clearer comms. Faster rollout. Smarter alignment.
Explain better. Sell faster.
Simplify the complex. Speed up understanding. Close faster.
Turn offices and onboarding hubs into brand-building touchpoints.
Make environments feel like branded experiences — not blank walls.
SHOWREEL *
SHOWREEL *
Responsible for: Animation, Character Animation
Studio: Flow Creative
Illustration: Alexandra Francis, Elena González, Guy Mckinley, Winston Tsang, Beatrix Hatcher
Bruno,
Founder and CEO, B16
“Inês is a professional with ethics, seriousness, effectiveness, and efficiency.”
At all times during the work we developed, she provided us with the necessary feedback, and no task was left pending or without an assigned responsible party.
The scope of her skills enabled us to align objectives and surpass the expectations of the final outcome. We unequivocally recommend her work. It was a pleasure and a successful investment.
Dndi’s Social Media Animations
PADC’s Brand Identity | Ilustration Guide
Associacção Partilhas Ilustration System
Nervy’s Manifesto
Lean by Design, Built on Trust
IM is a story-first visual practice led by Inês Margarida — built to scale without the bloat. With 7+ years of experience, Inês helps brands turn complex ideas into high-impact visuals through animation, illustration, and story-led communication.
Her work spans explainer videos, murals, brand films, campaigns, children’s books, and AR — always rooted in strategic clarity and human connection.
She has contributed as part of creative teams on projects for organisations such as the BBC, Mental Health Foundation, NICE, Children in Need, and Together Trust — creating visuals that are as thoughtful as they are effective.
Today, we partner with forward-thinking teams who need more than execution — they need a creative partner who “gets it.” Someone who sharpens the message, aligns internal and external audiences, and helps bring clarity to the work.
To meet that need, IM brings together trusted collaborators — from writers to animators — building right-sized teams designed to deliver results, not overhead.
We believe in clear communication, seamless collaboration, and visuals that drive action — all delivered with the kind of partnership that makes your job easier, not harder.
Sandra Matinhos
Associação Partilhas e Cuidados
President and Founder
“Those who start working with you are lucky to have a complete partner and will hardly find another at the same level!”
You are a genuine and transparent person, with an excellent sense of organization, the necessary knowledge to respond to various needs, with a natural vocation for teaching and helping the client create their own tools to be successful after the service is completed. You cared about the client’s overall satisfaction, not only for the result of your work itself but also for the result achieved through it.
I liked very much having the opportunity to work with you, Inês. I have already assumed to myself that I will continue to hire your services because I will undoubtedly have you as a working partner and not just a contracted professional!
Would I recommend you to other people?
Oh yes, without any doubt!
Different time zones, same page.
While we’re based in Portugal, most of our clients are in the UK and US. Thanks to tools like Notion, Loom, and Frame.io — plus clear time-zone crossover — feedback flows fast and collaboration is seamless.
Communication is clear. Review cycles are structured.
And feedback flows — without bottlenecks.
Clarity that...
Crafts a compelling, dynamic visual story
Attracts, entertain and captivate audiences
Simplify complex concepts
Grab attention and communicate messages effectivelly
Showcase what you do and how you do it
Turn abstract values into real, visual assets
Supports scale with modular, reusable assets
So that you can...
Increase visibility, retention and convert faster
Build a strong, loved, and trusted brand
Stand out in a competitive market
Launch campaigns with scalable content
Retain talend and align teams
Boost the effectiveness of your onboarding
Win internal buy-in with visuals your whole organization can rally behind