Expertise

Story-led visuals built for alignment, connection, and action.

Make your message land — and stick.



You’re leading change. A launch, a strategy, a shift in culture.
 But if your message doesn’t land, nothing moves.


  • Teams misalign.

  • Customers don’t connect.

  • Important work gets ignored.

We turn complex ideas into visuals that people get — fast.
Not just decoration.
Visuals that de-risk launches, sharpen positioning, and accelerate impact — all grounded in your business goals.
Because when people understand it, they remember it.
And when they remember it, they act.

We partner with brand, comms, and people leaders to solve these very real problems:


  • Messaging that’s too complex, unclear, or forgettable

  • Internal teams that feel disconnected from the brand’s mission

  • Campaigns with assets that can’t scale or stretch

  • Office walls, emails, or toolkits that feel generic, lifeless, or ignored


The Real Work We Do



We turn all of that into engaging, story-driven visuals that build belief, spark buy-in, and boost performance.

THE FRAMEWORK

Two frameworks—built for real business outcomes.

Brand Clarity Framework

Simplify your story. Guide your customers. Accelerate your growth.

For: CMOs, Heads of Brand, Product Marketing, Sales Enablement, Founders

Phases:

Clearly articulate your product's value and positioning.

1. Offer DNA

Strategically map storytelling across your entire sales funnel.

2. Funnel Story Stack

3. Conversion Lexicon

Create visually compelling assets optimized for conversion.

4. Delivery & Growth Enablement

"Clarify your message, drive conversions, and grow your brand with alignment."

Provide scalable, editable assets that enable your teams to amplify results.

Align your people. Activate your purpose. Make your culture visible.
For: People & Culture, HR, DEI, L&D, Internal Comms, Leadership

Culture Clarity Framework

Phases:

Clarify your culture's core message, values, and DEI principles.

1. Message DNA

2. Story Stack

Turn values into relatable internal narratives.

Equip your team with ready-to-use tools for consistent culture communication.

Design internal visual assets that reflect your culture authentically.

3. Visual Lexicon

4. Rollout & Enablement

"Make your values visible. Keep your people engaged, connected, and committed"

Tatiana Palma,

Marketing Director, Timing

“If you have doubts about hiring Inês’s services or not, go ahead!”

Inês is a breath of fresh air, both in what she does and in her personality. When we work with people like her, everything seems much lighter!

Expertise

Two distinct offerings designed to help you communicate with confidence — whether you're scaling your message externally or aligning your team from within.
Each service is offered in three strategic tiers, so whether you're laying a foundation or building out a full content ecosystem, there's a fit for your stage and scope.
Below is a quick overview of both. On our discovery call, we’ll help you choose the right tier based on where you are — and where you’re headed.

Brand Clarity

Explain what you do — in a way your customers will never forget.

A modular video and brand system for Marketing, Product Marketing, Brand, and Sales Enablement teams that need to turn complexity into meaning across the funnel.

    • Explainers, sizzles, and demo videos that convert

    • Modular cutdowns with custom voiceovers per channel

    • Visual systems and brand-aligned assets

    • Brand Guidelines and editable templates

    • Web, social, email, and paid licensing options

    • Increase lead quality and shorten the sales cycle

    • Align marketing, product, and sales teams

    • Generate 6–12 months of high-impact content in one build

    • Brands with a brilliant product — and a messaging gap

    • Marketing teams tired of reinventing content every quarter

    • Product marketers who need more than static slides to explain the offer

    • GTM teams who want one clear system to support the full buyer journey

  • EU clients: from €20K (+ VAT where applicable).
    US & international clients: from $23K. Final amounts are aligned to the EUR list price at the invoice date.
    USD amounts are guidance based on current exchange rates; the final invoice follows the EUR list price at the time of invoicing.

    | Clarity that scales with your funnel. |

Culture Clarity

Turn your culture into something people can see, feel, and align around.

A visual storytelling system designed for People & Culture, HR, DEI, and Leadership teams who need to build alignment, improve onboarding, and reinforce values at scale.

    • Motion, story-driven explainer videos (e.g. Mission, Values, DEI)

    • Visual toolkits for slides, emails, onboarding platforms

    • Remote or on-site-ready Culture Walls & Murals

    • Manager enablement and launch support

    • Internal licensing

    • Reduce onboarding time and training repetition

    • Drive internal clarity during change or transformation

    • Boost team engagement, belonging, and retention

    • Teams growing fast and struggling to keep everyone aligned

    • People & Culture leaders rolling out new values, DEI, or vision

    • HR and L&D teams looking to scale comms without more meetings

    • Organizations going through change — and needing their story to land internally

  • EU clients: from €15K (+ VAT where applicable).
    US & international clients: from $17K. Final amounts are aligned to the EUR list price at the invoice date.
    USD amounts are guidance based on current exchange rates; the final invoice follows the EUR list price at the time of invoicing.

    | Built for internal use, not just internal noise. |

how soon can we get started

and some other FAQs...

  • Yes — we work across time zones and industries, from North America to Europe and beyond. Most of our work is remote, but we adapt our tools and processes to make collaboration smooth wherever you are.

  • Every project is led by me — from strategy through creative direction. Depending on the scope, we bring in trusted collaborators to support execution, while keeping one clear point of contact and a process that stays sharp, structured, and on track.

  • Most campaigns run 4–11 weeks, depending on scope. Every project is built around clear milestones, async-friendly tools, and feedback loops that keep things moving — without bottlenecks.

  • Our typical starting points:

    • Brand Clarity Campaigns from $20K

    • Culture Campaigns from $15K

    Projects are usually split into 2–3 milestone-based payments to keep things smooth and manageable.

  • That’s exactly why each offering is structured in three tiers — so whether you need a one-off explainer or a full content system, there’s a clear, strategic starting point that fits your scope, stage, and goals.

  • We build the right team around each project — pulling in writers, producers, designers, or animators depending on the needs. These are trusted collaborators we’ve worked with across campaigns. That way, you get senior-level thinking, seamless execution, and no unnecessary overhead.

  • We’re typically booked 4–6 weeks in advance, but it depends on the project. We keep our calendar intentionally limited to give each client focused attention and fast, senior-led execution.

  • Book a Discovery Call. From there, we’ll align on goals, clarify scope, and map out next steps. Then we’ll send over a proposal and contract to lock in your spot.

Andrei,

Communications Manager, Contextos

“It was a pleasure to work with Inês Margarida: prompt, professional, and creative.”

She brought life to the office with art and fulfilled the service exactly as agreed, with great friendliness! We hope there are new opportunities to work with the designer.

Let’s bring your message into focus.