ABOUT | FOUNDER STORY
Stories with soul.
Built to move people and performance.
It all started when her mom got cancer...
A tough opening, we know.
(She’s healthy now — back to the story)
When our founder was a child, a family crisis led her to seek solace in drawing, cartoons, and imagination. As her mother fell ill, animation became a lifeline — offering control, meaning, and a sense of joy in the middle of chaos.
Over time, that instinct to find clarity in the storm grew into a creative “superpower”.
It’s the same drive that fuels the work today:
Led by Inês and supported by a trusted circle of collaborators, we help teams cut through complexity, shape stories that resonate, and bring ideas to life in ways that make people stop, feel, and act.
Different Lens. Unique Perspective.
Woman. Portuguese. Left-handed.
Inês doesn’t see the world like everyone else —
and that’s her edge.
She spots patterns others miss. Challenges the expected. And builds alignment in places others overlook.
While most visuals try to blend in, she designs to stand out — with intent.
Having worked across global markets, she brings cultural fluency, emotional depth, and the kind of collaborative energy that fits seamlessly in Lisbon, Berlin, or New York.
Now it’s your turn.
We're ready to hear what matters most to you — your team, your goals, your message.
Let’s map it out together.