Expertise
Story-led visuals built for alignment, connection, and action.
The Real Work We Do
We partner with brand, comms, and people leaders to solve these very real problems:
Messaging that’s too complex, unclear, or forgettable
Internal teams that feel disconnected from the brand’s mission
Campaigns with assets that can’t scale or stretch
Office walls, emails, or toolkits that feel generic, lifeless, or ignored
We turn all of that into engaging, story-driven visuals that build belief, spark buy-in, and boost performance.
Tatiana Palma,
Marketing Director, Timing
“If you have doubts about hiring Inês’s services or not, go ahead!”
Inês is a breath of fresh air, both in what she does and in her personality. When we work with people like her, everything seems much lighter!
Expertise
Two distinct offerings designed to help you communicate with confidence — whether you're scaling your message externally or aligning your team from within.
Each service is offered in three strategic tiers, so whether you're laying a foundation or building out a full content ecosystem, there's a fit for your stage and scope.
Below is a quick overview of both. On our discovery call, we’ll help you choose the right tier based on where you are — and where you’re headed.
Brand Clarity
Explain what you do — in a way your customers will never forget.
A modular video and brand system for Marketing, Product Marketing, Brand, and Sales Enablement teams that need to turn complexity into meaning across the funnel.
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Explainers, sizzles, and demo videos that convert
Modular cutdowns with custom voiceovers per channel
Visual systems and brand-aligned assets
Brand Guidelines and editable templates
Web, social, email, and paid licensing options
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Increase lead quality and shorten the sales cycle
Align marketing, product, and sales teams
Generate 6–12 months of high-impact content in one build
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Brands with a brilliant product — and a messaging gap
Marketing teams tired of reinventing content every quarter
Product marketers who need more than static slides to explain the offer
GTM teams who want one clear system to support the full buyer journey
Culture Clarity
Turn your culture into something people can see, feel, and align around.
A visual storytelling system designed for People & Culture, HR, DEI, and Leadership teams who need to build alignment, improve onboarding, and reinforce values at scale.
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Motion, story-driven explainer videos (e.g. Mission, Values, DEI)
Visual toolkits for slides, emails, onboarding platforms
Remote or on-site-ready Culture Walls & Murals
Manager enablement and launch support
Internal licensing
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Reduce onboarding time and training repetition
Drive internal clarity during change or transformation
Boost team engagement, belonging, and retention
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Teams growing fast and struggling to keep everyone aligned
People & Culture leaders rolling out new values, DEI, or vision
HR and L&D teams looking to scale comms without more meetings
Organizations going through change — and needing their story to land internally
how soon can we get started
and some other FAQs...
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Yes — we work across time zones and industries, from North America to Europe and beyond. Most of our work is remote, but we adapt our tools and processes to make collaboration smooth wherever you are.
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Every project is led by me — from strategy through creative direction. Depending on the scope, we bring in trusted collaborators to support execution, while keeping one clear point of contact and a process that stays sharp, structured, and on track.
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Most campaigns run 4–11 weeks, depending on scope. Every project is built around clear milestones, async-friendly tools, and feedback loops that keep things moving — without bottlenecks.
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That’s exactly why each offering is structured in three tiers — so whether you need a one-off explainer or a full content system, there’s a clear, strategic starting point that fits your scope, stage, and goals.
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We build the right team around each project — pulling in writers, producers, designers, or animators depending on the needs. These are trusted collaborators we’ve worked with across campaigns. That way, you get senior-level thinking, seamless execution, and no unnecessary overhead.
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We’re typically booked 4–6 weeks in advance, but it depends on the project. We keep our calendar intentionally limited to give each client focused attention and fast, senior-led execution.
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Book a Discovery Call. From there, we’ll align on goals, clarify scope, and map out next steps. Then we’ll send over a proposal and contract to lock in your spot.
Andrei,
Communications Manager, Contextos
“It was a pleasure to work with Inês Margarida: prompt, professional, and creative.”
She brought life to the office with art and fulfilled the service exactly as agreed, with great friendliness! We hope there are new opportunities to work with the designer.