Kindness Matters
Context
During the peak of the COVID-19 pandemic, the Mental Health Foundation launched a nationwide campaign for Mental Health Awareness Week. With “Kindness” as the theme, the goal was to share a message of hope and connection at a time when many were facing uncertainty, stress, and isolation.
Role
As part of Flow Creative’s team of character animators, I helped bring Alexandra Francis’s illustrations to life. Our focus was on crafting motion that felt both engaging and sensitive to the subject — supporting the campaign’s poetic script with animation that added warmth, rhythm, and emotional clarity.